Active Safety Solutions for Next Generation Automobiles

Available On Demand until July 19, 2017

Click HERE to find the start time at your location

As automotive technology advances, so do the number and complexity of electronically controlled “safety critical” functions inside of a car. These functions include: front lighting, ADAS, viewing, electronic power steering, and rear lighting to name a few. The challenge and risk that all designers face is that of a critical failure occurring and safety critical functions not working as intended.

This 60-minute webinar will discuss the relevant quality standards as well as detailed ASIL failure ratings and solutions to mitigate these challenges. An audience Q&A will follow the technical presentation.


Lance Williams, Vice President, Automotive Strategy and OEM Development, ON Semiconductor

Lance Williams joined ON Semiconductor in 2004 and currently leads the company’s worldwide automotive marketing strategy and OEM development activities. He brings more than 39 years of semiconductor and electronics industry experience to this position. Prior to this current position, Lance led ON Semiconductor’s Global Automotive Sales organization. Before joining ON Semiconductor, he spent the majority of his career with Motorola/Freescale in a variety of sales and management positions, including: VP and Sales Director of North American Automotive, VP and Sales Director for Delphi/Delco Automotive, Director of EMSI, and Regional Geographic Sales Manager. This extensive experience helps Lance focus ON Semiconductor’s automotive strategy by driving a complete automotive business model within ON Semiconductor’s global infrastructure, while aligning corporate strategies with key OEMs.


Bruce Bennett, SAE International

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