How Behavioral Marketing Drives Watt Global Media Forward

Wed, Apr 27, 2016 / 2:00 PM EDT | 11:00 AM PDT

WATT Global Media is a 90+ year old organization that is thriving in today’s new world of media through its innovative use of behavioral audience data. Their global audience interacts with the WATT brand across print, web, e-news, and live events. The insights from these behaviors have opened new doors for this diverse and growing media company.

In this 45-minute webinar Joyce Neth, Vice President, Director of Audience Development & Research for WATT Global Media and Brett Keirstead, Senior Vice President of Sales and Operations for Knowledge Marketing will discuss the specific technologies, processes and strategies WATT uses to leverage behavioral information to propel the business forward.

You will learn how WATT:
• Constructed their behavioral marketing strategy
• Structures their CMS to better understand audience engagement
• Uses behavioral data to drive product development
• Changed the way they market and sell to their leading clients
• Staffs their team to analyze and leverage they vast amount of insights


Joyce Neth is Vice President, Director of Audience Development & Research for WATT Global Media. She is responsible for attracting, retaining and engaging audience for WATT’s information products and events that serve the agribusiness and pet food manufacturing industries. She creates insights for strategic decisions, audience marketing, product marketing and proprietary research using knowledge from WATT’s database of audience behavior and demographics.

Prior to joining WATT in 2006, Joyce held senior research positions at two major-market newspaper companies in Pittsburgh and St. Louis. She started her career as a marketing engineer for Westinghouse Electric Corporation. Joyce is a native of Pittsburgh, Pennsylvania. She is a graduate of Allegheny College, Meadville, Pennsylvania, and earned a Master’s degree from the University of Pittsburgh.

Brett Keirstead, the Senior Vice President of Sales and Operations for Knowledge Marketing, Brett has ownership of Knowledge Marketing’s new client acquisition and customer growth. With over two decades of experience in building and leading successful strategic sales teams, Brett is leading KM’s rapid expansion as a data management partner for the publishing industry.

Brett is the author of numerous thought leadership e-briefs, whitepapers and webinars emphasizing the value of audience data and its impact on a publisher’s profits. He is a frequent speaker at industry events and a leading advocate for the transformation of today’s publishing sales professional to becoming strategic, data first, solutions sales people.

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