Strategies for Leveraging Live Webcasts for Large Audiences

Thu, Aug 27, 2015 1:01 PM EDT

This free webcast will provide an overview of key strategies and best practices for using live video webcasts for reaching, and truly engaging with large audiences. Presenters for this event include Dan Roche, Vice President of Marketing for TalkPoint, and Paul Ritter, Managing Director of Thought Leaders Network.

Our presenters will highlight a range of case study examples and successful webcasts that companies have conducted, for applications that include:

  • HR Webcasts – Important success strategies and webcast features that are needed for presenting employee training programs, complying with regulatory requirements and maximizing participant engagement.
  • IT Webcasts – Discussions about many of the demanding requirements that CIOs, CTO, and senior IT professionals require when using live video communications and webcasting technologies for internal events, CEO webcasts and All Hands Meetings presented to large audiences across dozens or hundreds of locations, and for users wanting to use just about any type of computer, smartphone or mobile device to watch the event.
  • Marketing Webcasts and Lead Generation Initiatives – Current trends, best practices, promotional tactics, and follow up strategies for presenting webcasts to highlight new products or services, provide information to customers and prospects, and generate targeted sales leads.
  • Thought Leadership Events – Conducting successful webcasts to showcase industry experts, business leaders, successful authors and engaging keynote speakers. We will highlight upcoming leadership events being presented by Thought Leaders Network and TalkPoint later this year.

Webcast Presenters

Dan Roche – Vice President of Marketing, TalkPoint
Dan has over 14 years of experience in webcasting sales and marketing. He is responsible for marketing communications, specifically overseeing product and support efforts. Dan has been a featured speaker at numerous webcasts and webinars, providing his thoughts, insights and expertise on a range of marketing strategies, webcasting strategies, and viewer engagement tactics. Prior to joining TalkPoint, he held several sales and marketing-related positions at Wiltel while also acting as a business analyst for the head of global sales at Vyvx Broadband Media, a business unit of Wiltel Communications. Dan holds a bachelor’s degree in marketing from Fairfield University.

Paul Ritter – Managing Director, Thought Leaders Network
Paul Ritter is Founder and Managing Director of Thought Leaders Network. He has more than 25 years of professional experience in sectors that include Real Estate, Securities, Insurance, Risk Management and the Internet. In 2005 he became a partner and Vice President of Research of Interactive Media Strategies, a research analyst firm focused on video technologies and market trends, web-based marketing strategies and enterprise communications technologies. He is a veteran of the research industry, having worked for leading firms such as the Yankee Group and Wainhouse Research. He is the author of dozens of research publications, case studies and white papers. He has produced more than 80 client webcasts, video case studies, research reports and Thought Leader video interviews for Interactive Media Strategies and Thought Leaders Network.

Over the past two decades Paul has been a speaker, featured analyst or event moderator at dozens of industry conferences, web seminars and video webcasts, and he has consulted with thought leaders and client organizations across the US and in the UK, France, Singapore and Argentina.

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