Opening Move: A Primer on Trademark Cease and Desist Letters

Date: Thursday, October 9, 2014

Time 1:00 - 2:15 pm ET

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If your client owns a trademark – and nearly every business and organization owns at least one – you should know what to do if you suspect someone is infringing that mark.  A cease and desist letter can be an effective tool to stop the infringing use, preserve the owner's rights, avoid costly legal action, and set the stage if litigation is unavoidable. 

Join Practical Law and Pryor Cashman LLP, with a special guest from Diageo North America, Inc., for a free 75-minute webinar that will address the strategy behind drafting effective trademark cease and desist letters, including tips on how to get the most out of this potent, but potentially risky, trademark enforcement tool. 

Attendees will learn: 

  • What issues should be considered before sending a cease and desist letter.
  • Drafting tips on what to include in the letter and how to organize it.
  • What type of letter is appropriate under different circumstances.
  • How to deal with the risks of sending a cease and desist letter, including a potential declaratory judgment action.
  • And more.

A short Q&A session will follow.


This webinar is approved for 1 hour of NY CLE Credit. 


Brad D. Rose, Chair of the Intellectual Property Department, Pryor Cashman LLP

Dyan Finguerra-DuCharme, Partner, Pryor Cashman LLP

Margaret C. Lu, Director & Senior Counsel, IP, Diageo North America, Inc.

Uli Holubec, Senior Legal Editor, Practical Law Intellectual Property & Technology (Moderator)


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