If you’re like most VARs, you’ve found it difficult to be
profitable by relying on revenues from hardware and
software sales, support, and a break-fix business model.
Technology is getting cheaper and that makes
it more difficult to wring profits out of sales. Hardware
has long been commoditized and software is following suit.
The saving grace, many believe, is services.
While some VARs continue to grind away with the
traditional VAR model, IT has evolved. IT services now
play a major role as customers look to focus on core
activities and for ways to focus their IT more sharply
while not increasing their IT spend. These customers
demand 24/7 support from reliable services providers.
Join Mike Monocello, editor-in-chief of
Business Solutions George Anderson, product marketing
director for Webroot for a discussion on what you can do
to evolve your business to a services-based model. Learn
how to become your customer’s go-to source for all things
IT, increase your customer base, and — most importantly —
recurring revenue streams.
George Anderson Product
Editor, Business Solutions magazine