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Customers first: how utilities are using customer engagement to conquer new business challenges

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Webcast Description:

The utility industry is changing more rapidly than ever before in its more than 100 year history. Distributed generation is on the rise and the customer relationship is being challenged. At the same time, energy prices and demand are both dropping. And in the midst of this, the new EPA regulations mandate large scale emissions reductions.

How can utilities succeed in the face of these challenges? It all starts with activating utility customers. But as utilities begin work on customer engagement initiatives, questions around the business case and the potential value arise. What does "customer engagement" really mean, and is it necessary? How have other industries adjusted to a customer-first mindset? How can the utility industry do the same, while preserving or even increasing bottom-line revenue?

Join ELP for a moderated discussion with Opower and Chartwell Research around customer engagement technology and the value proposition behind it. This discussion will provide examples of effective engagement strategies and will articulate the business case for embarking down that path.

Presented by:

Scott Johnson, Senior Director of Research, Chartwell

Scott is an accomplished researcher who is recognized industry-wide for uncovering industry trends and facilitating unprecedented collaboration among members of Chartwell’s research councils. He joined Chartwell as a senior research analyst in 2006, following a 24-year newspaper career and took responsibility for all of Chartwell’s Outage Communications research. He was appointed Chartwell’s Director of Research in 2011, and is a frequent speaker at utility industry conferences.

Jordan Jakubovitz, Solutions Marketing Manager. Opower

Jordan currently leads product marketing for Opower's mobile solutions, and specifically focuses on understanding market requirements and communicating Opower's product vision. Before leading product marketing for mobile, Jordan focused on marketing for Opower's web products, where he launched Opower's new Social application. Prior to joining Opower, Jordan worked on Capitol Hill for Senators Kirsten Gillibrand and Jeff Merkley. Jordan has a B.A. from Emory University.

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