GoPro Captures a Single Source of Truth with S&OP Technology

Archived Version Now Available! 

Date: Tuesday, June 17, 2014
Time: 11:30am EDT / 10:30am CDT / 8:30am Pacific

GoPro, the leading manufacturer of action cameras, faced challenges in its sales and operations planning (S&OP) processes that many companies face: dynamics such as supply constraints, manual spreadsheet usage, and long lead times created an environment in which there were various—and often inaccurate—interpretations of plans and forecasts. This wasn’t acceptable for a company growing as rapidly as GoPro. So they implemented a S&OP technology to enable their forecasting and planning process with the ultimate goal of achieving a single source of truth from which the entire company could base its decision-making processes.

During this webinar, Jennifer Ubamos, will discuss how GoPro defined and overcame the challenges, and as a result, achieved benefits including:

  • Improved Revenue Predictability  
  • Improved New Product Introduction (NPI/EOL) process
  • Increased Forecast Accuracy by 18% (first quarter) and 21% (second quarter)
  • Shortened Planning Cycles – 1 quarter to 1 month
  • Organized opportunity management for fluctuating supply and demand trends
  • Balanced Demand and Supply across all planning hierarchies

Join us to learn how with the right technology, GoPro Planned its growth accurately, Dedicated resources effectively, Prepared for changes proactively and Analyzed data insightfully. 

Our Speakers:

Jennifer Ubamos Jennifer Ubamos - Senior Sales Process Manager, GoPro, Inc.
Jennifer Ubamos is the Senior Sales Process Manager at GoPro, Inc. in San Mateo, CA. With an education in Lean Six Sigma for Business Process, she built her career in business based on S&OP processes and business process improvement.  After a ten year tenure with Cascade Promotion Corporation, helping to build a world-class company with turn-key sales, dealer, employee, and consumer loyalty incentive programs; she began working with a pharma company that brought excellent guidance in worldwide importing and exporting as well as long lead planning cycles.  From there, she signed up with GoPro to start from within Sales Operations to optimize ordering systems, customer communications, sales analytics and eventually S&OP.

Ed Lewis Ed Lewis - Vice President, Product Marketing & Planning, Steelwedge

With over twenty years of experience leading design, development and marketing of S&OP and supply chain solutions, Ed is responsible for market assessment, requirements definition and go to market strategy. Prior to Steelwedge, Ed was CEO and President of Amitive, Inc. (acquired by GXS) which he founded in 2004. Under his direction the company grew from start-up to a leading cloud supply chain planning provider controlling complex supply chains around the globe. Prior to launching Amitive, Ed designed and implemented global SCM solutions for numerous companies, including Mitsui & Co., as a Sales and Operations executive and consultant. Ed holds a Juris Doctorate from Western State University, College of Law.

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