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Fireplaces: Sell More Homes & Make More Money

On Demand

Webinar Overview:

It’s a fact: 85 percent of homebuyers want a fireplace—and only 50 percent of today’s homes include them. Looking to make up to $300 profit per sq. ft. with the fireplace area? This webinar is for you!

Heatilator and Heat & Glo are the #1 and #2 hearth brands that builders know and trust. This webinar will show you how to pick the right fireplace and provide personalization for your customers, increase your margins and give you a competitive advantage.

Sponsored by Heat & Glo® and Heatilator® 
Heat & Glo® has been the fireplace industry leader in design and innovative technology since its inception by brothers Ron and Dan Shimek in 1975. The brand pioneered direct vent gas technology in 1987 and revolutionized the way fireplaces operate in the years that followed. Today, Heat & Glo® continues to develop unmatched technologies, materials and designs in a full line of fireplaces, inserts and accessories. It is the most award-winning U.S. fireplace brand and has been granted more patents than any hearth manufacturer. Heat & Glo is headquartered in Lakeville, Minn. and is a brand of Hearth and Home Technologies. For more information, please visit

Heatilator® is known as “the first name in fireplaces,” and has been a leader in fireplace dependability and value for more than 80 years. The brand owns a rich history and is the most widely recognized, preferred and installed brand by builders. Heatilator offers a full lineup of gas fireplaces, stoves and fireplace inserts, and also hearth accessories. The company is headquartered in Mount Pleasant, Iowa and is a member of Hearth & Home Technologies, Inc. (HHT). For more information, please visit



Peter Dircks

Peter Dircks leads new construction marketing at Heatilator and Heat & Glo. Peter has more than 20 years of experience leading national builder sales, brand and product management, and new construction channel marketing. In addition to his current role, Peter worked for industry-leading companies such as Kohler and Broan-NuTone

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