Changing the Game: From Surviving to Thriving

Thursday, April 24, 2014 | 2:00 PM ET | 1:00 PM CT | 12:00 PM MT | 11:00 AM PT

Many firms that invested time and money into operational improvements before tax season have still faced difficulties maintaining profitability. Complicating factors like inefficient back-end processes, fee pressure, legislative delays and competition from consumer tax prep software have sent firms in search of new ways to sustain and grow their firms.

In this session you'll learn:

  • How to move past outdated ideas of productivity to achieve true sustainability as a firm
  • What you need to do to become an advisor to your clients rather than a technician
  • Why your firm's technology may be hindering your growth and profitability

Program level: Basic (no prerequisites required).

Receive 1 hour of free CPE credit for participating in this live webcast.

Register for the webcast using the  registration form at the right.

Presented by:
Gail Perry Gail Perry, Editor-in-Chief, CPA Practice Advisor

Gail Perry is the editor-in-chief of CPA Practice Advisor. She also speaks at many accounting events, trade shows, and webinars. Gail is the author of over 30 books (including For Dummies and the soon-to-be-released QuickBooks 2014 On Demand), and she maintains a small tax practice. Gail is a graduate of Indiana University where she earned a bachelor's degree in journalism. She returned to school to study accounting at Illinois State University, earned her CPA, and worked for Deloitte in the Chicago tax department. She has taught college-level accounting principles and was on staff for 10 years at the Indiana CPA Society as a computer applications instructor. Gail was the publisher and editor-in-chief of AccountingWEB before joining the CPA Practice Advisor team.

Devin HoulihanDevin Houlihan, Solution Design Manager , CCH Tax and Accounting

Devin is a Solution Design Manager for CCH Tax and Accounting where he manages a team of subject matter experts who support the sale of publishing and software solutions to accounting firms, professional service organizations, corporations, and financial institutions. Prior to his role as a Solution Design Manager, Devin worked as a National Accounts Manager where he supported the sale of software and workflow applications to national accounting firms. Devin came to CCH with the acquisition of ProSystem fx® Engagement where he consulted with accounting firms on implementing paperless audit and tax workflow. Prior to CCH, Devin worked as a Senior Accountant for a mid-size CPA firm in Orange County, CA specializing in real estate and construction accounting.

Devin is a CPA and holds a Bachelor of Science degree in Accounting from San Diego State University in addition to a number of technical certifications from Microsoft and CompTIA. Devin resides in Orange County, CA with his wife and two children where he enjoys coaching youth sports, golf, weightlifting, and mountain biking.

This FREE online seminar is a continuation of the magazines' mission to provide unbiased, independent information on technologies available to practicing public accountants and tax professionals.

Special thanks to our sponsor for supporting this educational session:

CPA Practice Advisor is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: For more information regarding administrative policies please contact Isaac O'Bannon at 800-547-7377 x2110

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