On-Demand Webinar

Personalizing the Omnichannel Customer Experience - Tips and Trends

To better understand the state of omnichannel, Multichannel Merchant and Neustar conducted an extensive study on marketers’ omnichannel priorities and challenges across the customer lifecycle.
 
Join us as we share key findings from the research and industry benchmarks, as well as the new best practices for achieving omnichannel personalization, including:

When the majority of marketers believe they will implement an omnichannel strategy
What the biggest challenges and pain points are for marketers in implementing omnichannel strategies
How industry leading marketers are quickly implementing data and analytics best practices to stay ahead

About the Presenters:

Leslie Petry is a strategic marketing veteran of 18 years. Prior to Neustar, she has held management positions at Hara Software, National Semiconductor and Zoran Inc. where she led marketing strategy, product positioning, and go to market efforts across various technologies and verticals .

Michael Hughes runs the Access Intelligence Research and Consulting group which provides information, analysis and recommendations to leaders in the marketing, media and event industries.


Leslie Petry
Director, Marketing
Neustar


 
Michael Hughes
Managing Director,
Research & Consulting
Access Intelligence


Moderator:
Tim Parry
Managing Editor
Multichannel Merchant

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