How to Succeed at Strategic Meetings Management

Wed, Jul 16, 2014 2:59 PM EDT

Michael J. Shapiro, Editor, Meetings & Conventions

Kevin Iwamoto, Vice President of Industry Strategy, Lanyon

Debi Scholar, CMM, CMP
SMM Coach and Mentor

A strategic meetings management program is a big undertaking; in fact, more SMMP efforts fail than succeed. We talk to experts about what approaches have worked best for them, and what they're doing to build on their successes.

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  • Meeting Planner
  • Supplier
  • Other
  • Meeting Planning
  • Exhibits/trade shows
  • Incentive travel
  • Convention management