Free Live Webinar
January 22, 2014 │2:00pm ET
Defining the Role of the CMO in the Age of the Empowered Customer
the age of the customer, the line between the marketing and
customer experience disciplines has rapidly blurred.
Relationships with customers feed the business and, as the
organization's voice of the customer and brand steward, CMOs
must play an instrumental role in architecting a new
relationship between brand, customer experience, and
attendees will receive the Forrester "The Convergence
of Brand, Customer Experience, And Marketing" Report
following the event!
Cory Munchbach's research examines the technologies, data, and processes required to deliver a complete brand experience across the customer life cycle and, particularly, along the path-to-purchase. This work includes analysis of consumer behavior, implications for marketing and business processes, and the CMO's role in leading a customer-obsessed marketing organization.
Scott Anderson is a 20+ year tech marketing leader who specializes in bringing global companies into the digital age. He is a change agent that believes in the power of participation and the evolving role technology plays in connecting businesses with their customers.
In his current role as Senior Vice President of Marketing at Bazaarvoice, Scott is helping some of the most noted brands and retailers to bring authentic customer conversations to the heart of their businesses. Anderson currently oversees integrated marketing communications, demand generation, field marketing and operations at Bazaarvoice.
Prior to Bazaarvoice, Anderson was VP of Global Marketing for a $54 Bn division at HP. In his role, Anderson led a number of global initiatives to evolve HP’s brand, drive demand, and build loyalty with customers around the globe. He was instrumental in defining and launching HP’s social strategy and approach. Prior to HP, Anderson held a variety of marketing positions at CNN International, Sun Microsystems, Agilent Technologies, Weyerhaeuser, and Herring Newman advertising.
Anderson is a frequent speaker at industry marketing events such as Syndicate, DMA Summit, Google, and Dreamforce. He has been named a top digital marketer by BtoB magazine two years running.