The Reefer Box: From 'Plain Old Cold' to 'Smart and Controlled'

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Date: Thursday, March 13, 2014
Time: 1:00pm EDT / 12:00pm CDT / 10:00am Pacific

Refrigerated trailers and ocean containers have undergone a reengineering renaissance in recent years. New materials, design and construction are improving insulation, lifespan, sustainability and performance, while sophisticated 'controlled atmosphere' technology allows perishables to stay fresher, longer and travel greater distances.

Presented by:

Mark Smith Mark Smith
Area Vice President
Penske Logistics

Mark Smith is Area Vice President for Penske Logistics, based in Corona, Calif. In this role, he has revenue growth, operations, pretax earnings, safety compliance and customer relations responsibilities for a 10-state region in the Western United States.

Before joining Penske in 2011, Smith held the title of Executive Vice President, Operations for AmeriCold Logistics. He was also Divisional Vice President, West, for AmeriCold.

He was Chief Executive Officer for supply chain consulting firm S&S. For P&O Cold Logistics, Smith was Vice President for the West Region.

While with Nature's Best, he was Vice President, Operations and Labor Relations for a territory that included the Western U.S., New Zealand and Australia.

Smith was employed by Hughes Markets as Distribution Director. As an employee of Vons Grocery Company he served as Director of Distribution.

Smith earned a bachelor's degree in statistical analysis and industrial engineering from Whittier College. He is a certified Six Sigma Black Belt.

Smith is a member of the Council of Supply Chain Management Professionals (CSCMP) and Warehousing Education and Research Council (WERC).

Mayo Rude Mayo Rude
Vice President of Sales
Johnson Refrigerated Truck Bodies

Mayo Rude serves as VP of Sales and Marketing for Johnson Refrigerated Truck Bodies. He joined the company in 2007 and is directly responsible for leadership and coordination of the company's sales and marketing functions, including inside, outside and aftermarket sales. 

About Johnson Refrigerated Truck Bodies
Johnson Refrigerated Truck Bodies is renowned for quality, durability and innovation in the manufacture of its temperature-controlled composite truck bodies and specialty trailers that range from 8 to 36 feet and its all-electric refrigeration systems.

The company headquarters and manufacturing plant is located in Rice Lake, Wisconsin, with national equipment service available through authorized Great Dane branches and select dealerships. In business since 1932, Johnson Refrigerated Truck Bodies, a wholly owned subsidiary of Great Dane, can be accessed on-line at

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