3 Strategies to Drive Website Leads

December 3, 2013 2 p.m. ET/11 a.m. PT

The synergy between paid, earned and owned media can be a gray area. In this webinar, the three types of media will be broken down and explained, and then discussed in context of each other. The presenters will delve into the importance of pursuing all three types of media channels: paid, earned and owned, and share how integrating the programs across channels is the ultimate trifecta. Earned media is often a result of well executed and well-coordinated owned and paid media. Attendees will learn how to leverage content across paid media channels that feeds owned and creates earned media. Learn how to get the most reach (and maximum results) by leveraging an integrated approach to media.

This webinar is hosted by Act-On Software – a leader in marketing automation

Presenters:

Paige Musto
Director of Communications, Act-On Software

Sherry Lamoreaux
Editor/Writer, Act-On Software

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