Leverage Social Media to Improve Ratings

Wed, Dec 4, 2013 2:01 PM EST

As a broadcaster, you need to swiftly adapt to audience content and consumption preferences. What is your strategy for success  as traditional broadcasting moves beyond the single screen?

Social media has created new opportunities to:
·           Engage viewers
·           Increase brand recognition
·           Drive television ratings
Second screens are no longer the "future" of television. Broadcasters today need to know how to create an integrated social television experience right now.

Watch now and learn how multi-platform content delivery can drive your brand and share, keep viewers engaged longer and consuming more content.


Moderator   Speaker

George Winslow
Contributing Editor
Broadcasting & Cable


Sean Thorp
Senior Product Manager
Avid Newsroom

Speaker   Speaker
Jessica Rappaport 
VP of marketing, TV group 

   Shelly Leslie
WRAL-TV Creative Director

Capitol Broadcasting
Melissa Hatter
Executive Vice President, Client Services and Strategic Account Management 

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