Leverage Social Media to Improve Ratings

Wed, Dec 4, 2013 2:01 PM EST

As a broadcaster, you need to swiftly adapt to audience content and consumption preferences. What is your strategy for success  as traditional broadcasting moves beyond the single screen?

Social media has created new opportunities to:
 
·           Engage viewers
·           Increase brand recognition
·           Drive television ratings
 
Second screens are no longer the "future" of television. Broadcasters today need to know how to create an integrated social television experience right now.

Watch now and learn how multi-platform content delivery can drive your brand and share, keep viewers engaged longer and consuming more content.

 

Moderator   Speaker
 

George Winslow
Contributing Editor
Broadcasting & Cable

 

Sean Thorp
Senior Product Manager
Avid Newsroom

Speaker   Speaker
     
Jessica Rappaport 
VP of marketing, TV group 

Scripps
   Shelly Leslie
WRAL-TV Creative Director

Capitol Broadcasting
Speaker 
 
Melissa Hatter
Executive Vice President, Client Services and Strategic Account Management 

WorldNow
Already Registered? Log In Now
Email:

Complete this form to enter the webcast.
(* indicates required field)

First Name*:
Last Name*:
Company*:
Email*:
Confirm Email:
Title*:
Address 1*:
Address 2:
City*:
State*:
Country*:
Postal Code*:
Phone Number*:
Are you directly involved with social media strategy for your organization?:
  • Yes
  • No
  • Influencer
Do you use social media to deliver news content?:
  • Yes
  • No
What is your greatest challenge with Social Media today?:
  • Timely posting of video
  • Multiple journalists working on the same story
  • Monitoring content consistency across all platforms (review & approval)
  • Other
Would You Like to Receive More Information from our sponsor?:
  • Yes
  • No
Would You Like to Receive eNewsletters from Broadcasting and Cable?:
  • Yes
  • No