Improving Retail Decisions with Big Data and Predictive Analytics

 Tue, Oct 29, 2013 2:02 PM EDT

 

Abstract:
Retailers are increasingly looking to more effectively manage customer insights and drive these insights to profitable merchandising processes. Harnessing the Big Data within their customer and transaction data volume continues to be a major challenge. Customer-centric decision making is an important differentiator for retailers. Retailers want to apply comprehensive Big Data and analytics to gain predictive insights. Taking these insights and driving effective assortment plans, pricing and promotions enables retailers to connect 1-1 with consumers and build loyalty. This webcast will cover the following topics:

  • Turn Big Data into Big Business opportunities with predictive analytics
  • Leverage Big Data to understand customer behaviors
  • Learn how predictive analytics help you to do promotions, prices, product affinities and forecasting

Featuring



David Ginsberg
Head of Data Science at SAP



Nancy Casey
VP Retail Customer –Centric Merchandising Solutions



Joern Keller
VP
SAP Retail Development
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