Become a Stealth Retailer: Leveraging Consumer eDemand Signals to Make Better Pricing and Assortment Decisions

 Available for viewing.

Shoppers express what they want and how they want it through their online activities. However, most retailers struggle to collect and leverage this valuable data to generate actionable insights. This webinar uses research from Gartner on multi-channel retailing to show how companies interpret and leverage consumer insights. Data from Amazon and seven other large retailers is used to illustrate who is providing customers with what they want and who is falling short. Attending this webinar will help retailers learn stealth competitive strategies to accumulate and analyze consumer signals to identify the right assortment, at the right price, with the right content.

Join us to learn:

  • What big data demand signals are available
  • How these signals can be analyzed
  • How leading retailers are driving decisions and benefiting from this data to:
    • predict the next best sellers
    • make pricing and assortment decisions
    • ensure that product content is doing justice to the products offered

Speakers:
Kevin Sterneckert
Vice President, Research - Consumer Value Chain
Gartner

Sudhir Holla
Senior Vice President and Head, Retail
Ugam Solutions

Moderator:
Harry Lister
Vice President
STORES Media

Who should attend:
Members of merchandising and assortment planning teams will most benefit from attending this webinar.


Sponsored by:

 


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All content of this presentation represents solely the individual opinions of the speakers, and not necessarily those of STORES Media or the National Retail Federation.

copyright © 2013 STORES Media

 

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