Become a Stealth Retailer: Leveraging Consumer eDemand Signals to Make Better Pricing and Assortment Decisions
Available for viewing.
Shoppers express what they want and how they want it through their online activities. However, most retailers struggle to collect and leverage this valuable data to generate actionable insights. This webinar uses research from Gartner on multi-channel retailing to show how companies interpret and leverage consumer insights. Data from Amazon and seven other large retailers is used to illustrate who is providing customers with what they want and who is falling short. Attending this webinar will help retailers learn stealth competitive strategies to accumulate and analyze consumer signals to identify the right assortment, at the right price, with the right content.
Join us to learn:
Vice President, Research - Consumer Value Chain
Senior Vice President and Head, Retail
Members of merchandising and assortment planning teams will most benefit from attending this webinar.
Please note that your registration details will be shared with the sponsor of this event.
All content of this presentation represents solely the individual opinions of the speakers, and not necessarily those of STORES Media or the National Retail Federation.
copyright © 2013 STORES Media