Beyond the Pixels: The New Visibility ROI
for Retail

Wednesday, August 28, 2013 | 1:00 PM ET | 12:00 PM CT | 11:00 AM MT | 10:00 AM PT

In retail, we have come to associate technology like CCTV, remote monitoring and video analytics with catching bad guys, securing merchandise, and securing a retail store. With today’s new and evolving technologies and the complementary nature of how these technologies work together, we see an increasing ROI. Retailers today utilize these new ideas and solutions and expand the ROI to store merchandising, operations, marketing, and IT. Quite simply, video and associated technologies drive a higher and deeper level of visibility across retail operations. Tyco and 24 Hour Fitness see a trend, the LP professional of today is becoming the Chief Visibility Officer (CVO) of tomorrow. As a CVO demonstrates that ROI, investments in these technologies grows as retailers learn to harness the information they provide about shopper behavior, employee activity and efficiency and overall store performance. Essentially, what was once "LP spend and LP data" is now shared multi-valued data used to improve many areas of operations. In the end, this means better store performance and higher profits.

At 24 Hour Fitness visibility means bottom line impact. Today, we will discuss three important ideas and value drivers at 24 Hour Fitness:
  • CCTV and the New ROI of Visibility: Better technology means more than a higher pixel rate.
  • Video Analytics Changes the Game: How can retailers learn from what is behind the picture?
  • Remote Viewing Software: Make a store visit any minute of any day anywhere in the world.

Presented by:
Owen ShackletonOwen Shackleton, National Director of Loss Prevention, 24 Hour Fitness
Owen Shackleton was promoted to national director of loss prevention for 24 Hour Fitness U.S.A., Inc. in 2007. 24 Hour Fitness is the largest privately held health club chain in the United States with 424 current club locations. The company also operates 16 clubs overseas, in Hong Kong, Singapore and China, under the name California Fitness. Shackleton’s experience includes ten years with Emporium-Capwells Stores, a division of then Carter, Hawley Hale Inc., where he started as a loss prevention manager and became director of loss prevention. He held similar senior LP positions with Good Guys Electronics Stores, Esprit De Corp. and Gump’s Inc. He is currently active in the Bay Area Identity Theft Task Force, as well as a long standing member of the International Association of Financial Crime Investigators Association.
Bobby LouissaintBobby Louissaint, Regional Director, Tyco Integrated Security

Bobby Louissaint is a veteran of the security industry, having spent the last 15 years at Tyco Integrated Security, formerly ADT Security, and 17 years in the business overall. As regional director of national accounts, Louissaint helps provide end users with the latest security technology and solutions. Among his credentials include; Nicet Level 1 certification; experience in multiple access control, fire alarm, burglar alarms, and CCTV systems; and, management of multiple large projects. 

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