Beyond the Pixels: The New Visibility ROI
Wednesday, August 28, 2013 | 1:00 PM ET | 12:00 PM CT | 11:00 AM MT | 10:00 AM PT
In retail, we have come to associate technology like CCTV, remote monitoring and video analytics with catching bad guys, securing merchandise, and securing a retail store. With today’s new and evolving technologies and the complementary nature of how these technologies work together, we see an increasing ROI. Retailers today utilize these new ideas and solutions and expand the ROI to store merchandising, operations, marketing, and IT. Quite simply, video and associated technologies drive a higher and deeper level of visibility across retail operations. Tyco and 24 Hour Fitness see a trend, the LP professional of today is becoming the Chief Visibility Officer (CVO) of tomorrow. As a CVO demonstrates that ROI, investments in these technologies grows as retailers learn to harness the information they provide about shopper behavior, employee activity and efficiency and overall store performance. Essentially, what was once "LP spend and LP data" is now shared multi-valued data used to improve many areas of operations. In the end, this means better store performance and higher profits.
Bobby Louissaint is a veteran of the security industry, having spent the last 15 years at Tyco Integrated Security, formerly ADT Security, and 17 years in the business overall. As regional director of national accounts, Louissaint helps provide end users with the latest security technology and solutions. Among his credentials include; Nicet Level 1 certification; experience in multiple access control, fire alarm, burglar alarms, and CCTV systems; and, management of multiple large projects.