Building a Marketing Plan that Works

Join Darren and Sandy for a one-hour discussion covering critical issues for your firm, including: 

  • Defining an Effective Business Strategy
  • Capitalizing on Your Strengths
  • Implementing Tactics for Your Firm

Receive 1 hour of free CPE credit for participating in this live webcast.

Register for the webcast using the registration form below.

Presented by:

M. Darren Root, CPA.CITP
Darren is the Executive Editor of CPA Practice Advisor, and remains in public practice as the principal of Root & Associates, LLC, in Bloomington, Indiana, and president of his consulting practice, RootWorks. He formerly served on the Board of the AICPA's CITP Credentials Committee and is a former member of the Board of Directors for the Indiana CPA Society. He speaks at dozens of professional organizations each year and frequently serves as a guest lecturer at Indiana University's Kelley School of Business.


Sandy Zusmann
Sandy joined CCH Small Firm Services as the Director of Marketing in 2011. In this role he is responsible for all of the company’s strategic and tactical marketing. He brings with him 24 years of marketing experience, including 10 years at The Coca-Cola Company and eight years as the head of his own marketing consulting firm. He began his career as Field Auditor for The First National Bank of Atlanta (now Wells Fargo). Sandy earned a B.A. in economics from Duke University, a Master’s degree in Communications from Georgia State University, and an M.B.A. from Northwestern University’s Kellogg School of Management.

This FREE online seminar is a continuation of the magazines' mission to provide unbiased, independent information on technologies available to practicing public accountants and tax professionals.

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