Claiming Green: Perspectives and Perceptions on Sustainable Packaging
Now more than ever, retailers are pushing their suppliers to provide sustainable packaging in order to reduce their impact on the environment. While touting a product's eco-friendliness has become a popular marketing tool, questions remain as to the degree of impact these "green" claims have on consumers. Does a sustainable package really motivate a consumer to buy? Which claims resonate the most? Can a sustainability message actually have a negative impact on the consumer?
Join us on August 22, 2013, at 1 PM EST for a FREE webinar, where our panel of sustainability experts will address how consumers view sustainability claims, as well as share their insights into how the drive for eco-friendliness is effecting a package's design, manufacture and position in the retail market.