Mobile Moment of Truth: How to Win With Mobile Shoppers

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Thanks to mobile devices, today’s shoppers have access to vast amounts of data in-store. They check prices, read reviews, comparison shop and get input from their social groups. This “Mobile Moment of Truth” is the new competitive battlefield for retailers, brands, apps and e-commerce pure plays, who are all competing to win this coveted consumer.

During this interactive webinar, the speakers will present new research being conducted by Sprint and Barkley that will explain why and how millennial consumers use mobile devices in-store, as well as how franchises and e-commerce merchants can fine-tune their brands’ mobile strategies to influence shoppers at this critical moment of decision making.

Join us to learn:

  • Results of quantitative and ethnographic research
  • How mobile-informed shopping is evolving in scope and form
  • What tools and apps mobile-informed shoppers use
  • What information mobile-informed shoppers seek
  • Showrooming and its implications for franchises and brands
  • Winning strategies for franchises and brands

Join in the conversation! Use #mobileretailtruth on Twitter before, during and after the webinar.
 
Speakers:
Mark Logan
Senior Vice President of Digital Innovation
Barkley

Shelly Spritzer
Senior Marketing Manager
Sprint Wholesale

Moderator:
Harry Lister
Vice President
STORES Media

Who Should Attend:
C-level Executives in Retail including Merchandising, Marketing, Marketing Communications, Customer Experience, Loyalty, Mobility, Digital and Applications who want to optimize their business and provide an enhanced shopper experience.

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All content of this presentation represents solely the individual opinions of the speakers, and not necessarily those of STORES Media or the National Retail Federation.

copyright © 2013 STORES Media

 

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