Next Generation Promotion Management 

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Promotions are top of mind for retail executives vying for greater market share and profits while trying to keep pace in an ever-changing retail landscape. RSR Research recently reported that retailers are more promotionally driven then they have ever been before. The omni-channel imperative is one reason, but more pressing is the need to respond to consumer price sensitivity and promotional expectations.

During this interactive webinar, RSR analyst and industry expert Paula Rosenblum will present the findings of recent research on promotions and pricing and what the findings mean to retailers. Attendees will also learn some new strategies for planning and executing more effective promotions across traditional, online, social and mobile selling channels.

Join us to learn:

  • Best practices for planning and executing better promotions
  • The power of integrating promotions into the overall retail planning process
  • How to use promotions to create a true competitive advantage
  • What features to look for in a next generation promotion management solution

Speakers:
Paula Rosenblum
Managing Partner
Retail Systems Research (RSR)

Dan Pahomi
VP New Business Initiatives
JustEnough

Moderator:
Harry Lister
Vice President
STORES Media

Who Should Attend:
Anyone involved in planning, executing or analyzing promotions should plan on attending this informative website. This includes merchandising, advertising and marketing.


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All content of this presentation represents solely the individual opinions of the speakers, and not necessarily those of STORES Media or the National Retail Federation.

copyright © 2013 STORES Media

 

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