Closing the Gap Between Retailer Capabilities
and Customer Expectations

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How seamless are you? A recent survey of 6,000 customers in eight countries finds that the majority of customers expect a seamless shopping experience, including the same product assortment and price across all channels, as well as the ability to order out-of-stock items from their mobile device while in the store. Retailers have their work cut out for them if they want to deliver a consistent, connected and more memorable customer experience while offering flexible fulfillment/returns and integrating merchandising and marketing at every touch point.

During this interactive webinar, industry expert Renato Scaff will present the findings of the Accenture Seamless Research Study and discuss what it means for retailers to deliver a truly seamless experience. And as a bonus, attendees will receive a copy of the research study results.

Join us to learn:

  • The most important elements for consumers in their shopping experience

  • How prepared retailers are to meet customers’ expectations

  • What retailers need to do in order to offer a seamless shopping experience

Renato Scaff
Managing Director, Retail Practice

Susan Reda

Who should attend:
C-level Executives, Executive and Senior Vice Presidents of Channel Strategy, e-Commerce, Mobility, Digital, Customer Experience, Applications, Merchandising, Operations and anyone who wants to learn how to become a seamless organization.

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All content of this presentation represents solely the individual opinions of the speakers, and not necessarily those of STORES Media or the National Retail Federation.

copyright © 2013 STORES Media


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