All online retailers experience shopping cart abandonment. And with abandonment rates averaging between 60-70%, e-commerce executives know that the majority of shoppers who start the checkout process will leave before completing it, representing a significant amount of lost revenue. To capture as many of those sales as possible, merchants need solid strategies for bringing shoppers back without leaving consumers feeling overwhelmed.
Using data gathered from the carting experience and follow-up email strategies of 100+ retailers, industry expert Fawn Young will give retail marketers real-world insight on how to combat shopping cart abandonment.
Join us to learn:
As a bonus, registrants will receive a copy of the whitepaper, "From Abandon to Conversion: Why Shoppers Abandon Carts and What Merchants Can Do About It.”
Who should attend:
E-commerce and e-mail marketing managers, directors and vice presidents.
Please note that your registration details will be shared with the sponsor of this event.
All content of this presentation represents solely the individual opinions of the speakers, and not necessarily those of STORES Media or the National Retail Federation.
copyright © 2013 STORES Media
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